Case study: Google Local SEO Audit for a Sustainability Consulting Company
This Google SEO Campaign needed a tailored approach to keyword optimization, combined with a deep understanding of the target audience’s needs, positioned the company for continued growth in the competitive translation services industry.
Imagine you’re running a local café, and your goal is to attract more foot traffic. You want people to easily find your café when they search for it online, see positive reviews, and know exactly where it’s located.
Contents
Now, take that scenario and scale it up to a sustainability consulting company. This company didn’t just want foot traffic—they needed corporate decision-makers in the UK, Ireland, and Australia to find their offices online, see glowing reviews, and trust their expertise in sustainability solutions.
The Challenge: Build Local Success in Sustainability Consulting
Our client, a rapidly growing sustainability consulting firm, came to Build Ads Online with a clear mission. They wanted to improve their visibility in local search results and ensure that potential clients could easily find them online and read reviews from satisfied customers.
Their business was expanding, and they wanted to stand out in local searches for sustainability services. We stepped in, with a goal as clear as helping a café become the go-to spot on the block.
Keyword Strategy: Attracting the Right Crowd
Just like a café that attracts coffee lovers, we needed to bring in corporate professionals interested in sustainability. These weren’t just any customers—they were experts in industries like construction, finance, real estate, and manufacturing that are interested in Sustainability Principles for their business.
They were searching for specific services like Sustainability Consulting, Carbon credits, CBAM regulation,scope 3 emissions. So, we optimized the company’s business listings with the right keywords, like “sustainability consulting” and “carbon accounting,” so that when corporate decision-makers searched, they found our client right at the top of local results.
Results: Optimizing Business Listings Like Organizing a Storefront
To get results, we treated the company’s online presence like a store that needed the right signage, clean storefront windows, and clear opening hours. We optimized their listings on platforms like Google My Business and Bing Places.
This involved standardizing all their key information—the company’s name, address, phone number (NAP)—and ensuring it was consistent across the board, making it easy for search engines to trust and rank their business higher.
We also boosted their visual appeal by adding high-quality photos of their office locations, like hanging up welcoming signs and pictures inside a café.
People clicked more when they saw real images of the office and team members, making the company feel more trustworthy and approachable.
Using Social Media: A Modern Word-of-Mouth Approach
Just as word-of-mouth spreads through café-goers sharing recommendations on social media, we used platforms like YouTube, LinkedIn, and Facebook to spread awareness about the consulting firm’s services.
Competitors were already drawing traffic from these platforms, so we developed a plan to put our client in the spotlight, sharing videos and posts about their expertise in ESG strategies and carbon accounting.
Review Management: Building Reputation, One Comment at a Time
Customer reviews are like the lifeblood of any business, from cafés to consulting firms. Positive reviews reassure future clients, and negative ones, if handled well, can be turned around.
We created a system to ensure the client responded promptly to reviews—whether good or bad—signaling to search engines that the business was active and reliable. The more reviews they gathered, the more trust they built, leading to higher local search rankings.
Key Takeaways for Future Campaigns
- Localized Content Creation: We advised the client to continue crafting blog posts and service pages tailored to local searches, like putting up localized specials in a café.
- Expanding Directory Listings: Beyond Google and Bing, we encouraged the client to list their business on other platforms, such as Yelp and Yellow Pages, further expanding their presence.
- Encouraging More Reviews: Just like asking happy customers to leave a review after a great meal, we helped the client design campaigns to increase customer reviews, which would drive even more traffic.
Just like a café becoming the talk of the town through great reviews, an inviting atmosphere, and strong local visibility, this sustainability consulting company saw real success with Build Ads Local SEO strategy.
Contact Us!
Thank you for your interest with BuildAds! Please complete this form to discuss how we can help you.
Kristofer Lazona
Build Ads Agency Partner
Follow on Social