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At Build Ads Agency, we approached by a translations company that had a clear mission—enhancing their websites online presence through detailed, actionable data.
Their primary goal was to better understand how their website, audiences and SEO strategies were performing in real time.
With also, focus on key services such as certified translations, Japanese translations, and Korean translations, they needed to track not only how many people were visiting their site, but also which pages were driving conversions, which traffic sources were the most effective, and how audiences were interacting with their content.
The Challenge
The translations company had been running a series of campaigns across Google Ads but recently rebranded their website and there was not content that is available for the organic channels.
They needed more clarity. How effective were their ads in driving quality leads and it is helping it reach more audience that has never been tapped before?
Which blog posts or landing pages resonated with their audience? Most importantly, they needed a dashboard that provided real-time data to adjust campaigns on the fly.
That is when Build Ads Agency stepped in. Leveraging my experience in digital marketing, we proposed creating a comprehensive Google Analytics 4 (GA4) dashboard.
This dashboard would not just be a tool for tracking—it would provide the business with insights into audience behavior, keyword performance, traffic sources, and lead generation quickly.
The Strategy: Creating a Real-Time Dashboard
We started by identifying the most critical metrics the customer needed to measure. This included:
- Organic Traffic: Tracking the increase in visitors since the start of the campaign.
- Keyword Rankings: Measuring keyword movement and visibility across search engines.
- Click-Through Rates (CTR): Understanding which content pieces led users to engage with the site.
- Conversion Rates: Evaluating how many visitors turned into leads after interacting with key landing pages.
Using Google Tag Manager, we implemented tracking tags across every page and form on the site. From there, we integrated the data into Google Analytics 4, carefully structuring the dashboard to reflect the customer’s top concerns.
The flexibility of the dashboard was key. We ensured that filters could be applied for traffic source, location, device, and date, allowing the customer to segment and understand their audience in detail. They could track how audiences from Japan differed from those in Korea, for example, or how mobile users interacted with the site compared to desktop users.
Moreover, the dashboard visualizations provided a clear, easy-to-understand breakdown of each metric. If the customer wanted to know how their “Certified Translations” page was performing in a given month, they could access that data in seconds.
Results: Key Successes
- Precision in Data: We created a dashboard that not only fit the company’s reporting requirements but also allowed them to see the performance of their content and campaigns in real time.
- Customization: From country filters to traffic source reports, we made sure the dashboards could be concise and control to meet the customer’s specific needs.
- Collaboration: Throughout the project, we collaborated closely with the customer to ensure their vision was implemented, allowing them to tweak visualizations and add extra filters when necessary.
Key Takeaways for Improvement
As with any successful meal, there’s always room for improvement:
- Benchmark Performance Metrics: While we created an effective dashboard, establishing reliable benchmarks would allow the company to better compare their performance against competitors.
- Conversion Transparency: We identified the need for clearer tracking of conversions. By segmenting leads based on different service lines (e.g., certified translations vs. Japanese translations), we could better measure which services were driving the most engagement.
- Tagging Specific Services: Tracking conversions for individual business service lines, rather than doing it would have given us deeper insight into which areas needed more focus. For future dashboards, securing unique tracking IDs for each service line will help with granular performance analysis.
The GA4 dashboard we built gave the translations company a powerful tool to continuously refine their strategies. From organic traffic growth to keyword performance, they could now track key metrics in real time, allowing them to make data-driven decisions that would fuel their growth.
By working together and continuously refining the dashboard based on the company’s needs, we positioned them to not just track data—but to use it effectively to steer their business toward greater success.
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Kristofer Lazona
Build Ads Agency Partner
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