Case Study: Crafting a Winning Content Strategy for a Translation Company
Our collaborative content strategy turned their website into a powerful marketing tool, establishing the company as a trusted authority in the Asia Pacific translation industry. This success was just the beginning of their journey toward long-term growth and market leadership.
When the Translation Company were facing a challenge: how to stand out in a competitive market across the Asia Pacific region without relying on paid ads.
They needed a strategy that would not only boost their organic traffic but also position them as a trusted leader in translation services.
Contents
With a clear goal in mind, we set out to create a content strategy that would engage their diverse audience—ranging from students to professionals—by delivering valuable, targeted information that would guide them through the decision-making process.
The Challenge
That is when Build Ads Online pitched to the customer. Our team embarked on a deep dive into the current market trends, competitor strategies, and the customer’s digital performance to craft a strategic roadmap for growth.
By offering insights into untapped opportunities like ranking for more keywords and improving the audience engagement time, we positioned them to rise above the noise and grab the attention of decision-makers across the translation market.
This was the challenge—they were up against established competitors, and we needed to help them rise above the noise by creating valuable, meaningful content that connected with their audience.
The Strategy: Understand what the Market wants
Think of this campaign like preparing a meal for a diverse group of people. We had to understand their tastes first—what kind of content would catch their attention and keep them engaged?
Their audience ranged from students applying for schools abroad to professionals seeking translation services for work.
Our strategy was built around high-impact “ingredients”—keywords like certified translations, document translations, Japanese translations, and Korean translations. These keywords were like the spices in our recipe, ensuring we were targeting the right flavors for the audience’s needs.
Our audience wasn’t just looking for any translation service; they wanted experts who could help them through complex processes like applying for schools or working abroad.
So, we split the content strategy into three key stages of the buyer’s journey, just like a three-course meal:
Awareness Stage (Appetizer): At this point, the audience had broad questions like:
- “What documents do I need to study in Japan?”
- “Where can I translate documents into Korean?”
We created blog posts, guides, and how-to articles that answered these questions. It was all about offering value upfront—just like offering a tasty appetizer that leaves your guests wanting more.
Consideration Stage (Main Course): Now, they were actively comparing their options, looking for details like:
- “Top translation companies in Asia”
- “Certified vs. non-certified translations”
We developed in-depth comparison guides and case studies to help them make informed decisions. It’s like serving a delicious main course—satisfying their hunger for information and moving them closer to choosing the Translation Company.
Conversion Stage (Dessert): Finally, when they were ready to buy, they had specific needs like:
- “Quick certified document translations for visa applications.”
We created strong calls-to-action and landing pages designed to turn leads into customers. It was all about sealing the deal—offering that irresistible dessert that leaves a lasting impression.
Throughout this process, we worked closely with the customer, much like a chef asking for feedback on the dishes. They reviewed every blog post, article, and webpage, ensuring the content felt authentic and spoke directly to their audience.
Results: What Worked
High-Impact Keywords: By focusing on the right keywords, we made sure the content was both relevant and useful.
Competitor Analysis: Like studying the competition in a cooking contest, we examined what their rivals were doing and filled the gaps with stronger, more engaging content.
Customer-Centric Content: Collaborating closely with the customer meant we created content that resonated deeply with their audience.
Once the strategy was implemented, we saw the results almost immediately:
- A 10% increase in organic traffic in the first month.
- Priority keywords like certified translations and document translations started ranking on the first page of search results.
- Users were spending more time on the website, engaging with the content, and returning for updates.
The campaign not only helped the Translation Company stand out in a crowded marketplace, but it also positioned them as a trusted leader in the translation services field across Asia.
Key Takeaways for Improvement
As with any successful meal, there’s always room for improvement:
- We suggested expanding the keyword strategy to capture even more niche traffic.
- We recommended adding interactive features like translation calculators and quizzes to keep users engaged.
- We proposed setting up metrics to measure ongoing success and stay ahead of the competition.
With Build Ads content strategy, we turned the Translation Company’s website into a powerful marketing tool. By aligning content with the needs of their audience, we boosted organic traffic and cemented their reputation as a leader in translation services in the Asia Pacific market.
And this, we believe, is just the beginning of their journey toward dominating the translation space—and we’re excited to be part of it!
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Kristofer Lazona
Build Ads Agency Partner
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