Case Study: Google Ad Campaign for a Translation Company
This Google ad campaign experienced a significant increase in brand visibility and lead sign-ups. The strategic use of keywords, coupled with engaging creatives, resulted in a campaign that not only met its objectives but provided valuable insights for future efforts.
Build Ads Online approached a translation company with a clear mission—raise brand awareness and generate lead sign-ups for their services across the Philippines—we knew that our expertise in Google Ads could bring transformative results.
Contents
The company had a just started to gain foothold but needed more visibility, particularly among Overseas Filipino Workers (OFWs), overseas students, and individuals pursuing global opportunities. This campaign became a case study in precision, creativity, and impactful results.
The Challenge
The challenge was set: How could we position this translation company as the go-to solution for essential language services, especially for people working on the industries like construction, education, finance, healthcare, hospitality, and manufacturing?
Our objective was not just to capture attention but to engage an audience that already had an immediate need for certified translations, document translations, and expert translators in Japanese, Korean, Chinese, and Arabic.
The Strategy:Building the CampaignAssets
To tackle this, we turned to Build Ads’ 4-Step Process, a process honed through years of running successful Google Ads campaigns. This method allowed us to streamline our strategy while ensuring that our creatives, targeting, and optimizations are aligned with the company’s goals.
One of the most exciting parts of the project was creating the ad copy. Our team developed Fifteen (15) unique headlines and Six (6) descriptions, each designed to prompt users to get a quote or learn more about the company’s services.
Collaborating with the customer, we fine-tuned these messages to align with their tone, ensuring that the ads spoke directly to the needs of their target market.
The Spark of the Creatives
The visual assets provided by the customer were optimized for performance, resulting in ads that drove action. Clear CTAs (like “Get a certified translation today!”) gave potential leads a sense of urgency and purpose.We started by analyzing the company’s existing contact list to identify potential high-demand industries.
Our audience included a range of demographics, from single professionals to married individuals, with high school to bachelor’s degrees.
OFWs, students, and job seekers formed the core, making it essential for us to understand their needs. This is where the real magic happened—our ads did not just target generic translation queries.
These ads were tailored to the specific pain points of these audiences, from visa documentation to business contracts.
By narrowing the audience to those searching for keywords like “certified translations,” “Japanese translations,” “Korean translations,” and “Arabic translator,” we ensured that only high-intent users were clicking.
This approach gave us exceptional control over both budget and ad performance.
Tracking the Results
Once the campaign was live, we continuously monitored and optimized it, adjusting as needed based on keyword performance and weekly reports. Through this process, we phased out non-performing keywords and brought in those that brought the most valuable traffic.
One significant win was the introduction of a Performance Max campaign, which allowed us to tap into platforms like YouTube and Gmail, giving the brand even greater visibility across new channels. This dramatically improved engagement, with increased interactions and lead sign-ups from previously untapped audiences.
Results:Key Successes and Learnings
The campaign was a standout success. Here is what went particularly well:
- Keyword Optimization: We continually refined keywords, which resulted in better click-through rates and lower costs.
- Ad Creative Testing: By testing multiple ad versions, we discovered which creatives resonated best with the audience, optimizing our spend.
- Expanding Reach: Using YouTube and Google’s Discovery network, we managed to reach new audiences, building brand recognition beyond search alone.
Key Takeaways for Future Campaigns
However, like any great campaign, there were lessons to be learned:
- Lead Generation Form: Adding a lead generation form within the ad itself later in the campaign improved leads by 20%. If we had introduced this feature sooner, it could have driven even stronger results.
- Remarketing: Implementing a remarketing strategy earlier would have allowed us to capture users who had already interacted with the ads, boosting conversions.
- Landing Page Optimization: Initial slow loading times impacted the conversion rate, but once optimized, lead generation increased by 20%.
By the end of the campaign, the translation company experienced a significant increase in brand visibility and lead sign-ups.
The strategic use of keywords, coupled with engaging creatives, resulted in a campaign that not only met its objectives but provided valuable insights for future efforts.
Through a combination of innovative targeting, collaboration with the customer, and real-time adjustments, Build Ads Online turned this Google Ads campaign into a cornerstone of success for the translation company, helping them make a lasting impact in a competitive market.
Contact Us!
Thank you for your interest with BuildAds! Please complete this form to discuss how we can help you.
Kristofer Lazona
Build Ads Agency Partner
Follow on Social