When Build Ads Online partnered with a translations company to boost their SEO performance, they had a clear goal in mind: increase organic traffic through better content and optimized key pages.
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The company had worked hard on its SEO strategy by publishing new articles and revamping key pages like “Contact Us” and “Services,” but now they needed a way to see if all this effort was paying off. That is when we stepped in to create a user-friendly Google Search Console dashboard that would provide real-time insights into how their SEO campaigns were performing.
The Challenge
The translations company had invested in improving their website’s content and structure, hoping to attract more visitors organically, rather than relying solely on paid advertising. But they faced a challenge—they could not easily track how well their updated pages and new articles were performing.
They wanted to know which pages were attracting the most visitors, which ones were getting people to act, and how their rankings on Google were changing.
Without a way to visualize this data clearly, it was like driving in the dark without headlights. They needed a dashboard to shine a light on what was working and what was not.
The Strategy: Creating a Real-Time Dashboard
Understanding their priorities
First, we collaborated with them to install tracking tags on all key pages, like the ones for their services and contact forms. These tags collected the data we needed, showing how people were finding and interacting with the site. Next, we connected this data with Google Search Console to measure organic traffic, keyword rankings, and page performance.
Think of the dashboard like a map—it shows the company exactly where their traffic is coming from, whether it is from searches on Google or direct visits to the site. It also shows which “roads” (or pages) are driving the most action, such as filling out a form or viewing multiple pages.
We also added simple filters, so the marketing team could easily check how different pages were performing, compare data from different countries, and see changes over time. This made it possible for them to make quick, informed decisions about their SEO efforts without needing to dive deep into complicated reports.
Metrics That Mattered
Here is what we focused on:
- Click-Through Rate (CTR): How many people saw the website in Google search results and clicked through to visit the site? A higher CTR meant that their content was answering the questions people were asking.
- Conversion Rate: Of those who visited the site, how many became leads by filling out a form? A rising conversion rate showed that the company’s content was doing its job by delivering value and building trust.
- Keyword Rankings: How were the company’s target keywords performing before and after the campaign? Higher rankings meant that their optimized content was becoming more visible to searchers.
- Organic Traffic: We tracked how much traffic was coming in without paid ads. An increase here meant their SEO strategy was succeeding.
To make the dashboard more useful, we added custom filters so the customer could view data by country, date range, or traffic source. This allowed them to dig into specific details—like how their new content was performing in different countries.
Results: Key Successes
Thanks to the new dashboard, the company could finally see how well their SEO campaigns were performing.
- Realtime Performance: They could track the real-time performance of their key pages and articles, see how audiences reacted to their content, and understand which pages were generating the most engagement. The dashboard allowed them to identify the content that worked best, so they could focus on producing more of it in the future.
- Custom Filters: They were also able to filter results by country and even check performance across different devices. This made it easier for the marketing team to fine-tune their strategies based on audience behavior.
- User Friendly: And the dashboard was designed to be user-friendly—so even if someone were not a data expert, they could still navigate it easily and find the insights they needed.
Key Takeaways for Improvement
While the dashboard was a great success, we identified a few areas for future improvement:
- Training for the Team: Lastly, we suggested conducting training sessions for the company’s staff to help them get the most out of the dashboard and maximize its potential.We realized there were a few areas where we could improve.
- Benchmarking Against Competitors: We recommended setting up performance benchmarks to better understand how the company’s SEO efforts compared to competitors in the same industry.
- Improved Transparency: We emphasized the importance of clearer communication about the conversion data coming in. This would help ensure that decisions were based on accurate tracking.
Build Ads Online helped the translations company turn complex data into simple, actionable insights with a custom-built Google Search Console dashboard. Now, they can track their SEO performance with confidence, optimize their content based on real-time data, and make smarter marketing decisions that drive results.
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Kristofer Lazona
Build Ads Agency Partner
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