Google Ads
Create a Google Ads campaign in minutes and reach new customers. With our easy-to-use platform, you can set a budget, choose your target audience, and start advertising your business today.
What is Google Ads?
Google Ads is an online advertising service where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
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Why do businesses use Google Ads?
Businesses use Google Ads because it offers a powerful way to connect with potential customers and boost sales. Here is why:
Targeted Advertising
Google Ads lets you show your ads to people who are actively searching for what you offer.
Cost-Effective
With the pay-per-click (PPC) system, you only pay when someone clicks on your ad.
Measurable Results
You can see what is working allowing you to change your strategy using real time data.
Flexibility and Control
Easily adapt to market shift and changes to keep your advertising effective.
Multiple Ad Formats
Google Ads offers several types of ads—text, display, video, and shopping ads.
Remarketing Opportunities
You can target people who have visited your website but did not make a purchase.
Our Google Ads services
Google Search Ads
Reach customers who are actively searching for your offer. Show up at the exact moment someone needs your offer.
Google Display Ads
Capture attention with visually engaging ads. Build brand awareness and reach new audiences to grow your audience.
Google Video Ads
Tell your brand story and connect with viewers on YouTube, Youtube shorts. Generate leads, with video ad.
Performance Max
Reach new leads across Search, Display, YouTube, Gmail, and Maps with a single campaign to monitor.
Remarketing
We will check your landing pages and give recommendations to make sure it is optimized to generate clicks, leads or sales.
Demand Gen
Target and reach new customers across Google’s platforms like YouTube, Gmail, and Discover with engaging new ad formats.
What do we need to prepare before running a Google Ads campaign?
Google Ads Account
- Add your business details, including name, address, and contact information.
- Create a Google ads account if you do not already have one.
- Add your main contact persons that will be responsible for the campaign details and billing details.
Determine Priorities
Start by determining the key topics relevant to your business. These should align with your products or services and the interests of your target audience. Focus on creating content that addresses these topics on your website, which will help in driving traffic through your ads.
Know your Competitors
Research your top competitors to understand their offers, pricing strategies, and unique selling propositions. Analyze their ads to see what keywords they are targeting and how they position their products or services.
This information will help you craft a competitive offer strategy that differentiates your business in the market.
Determine Key pages
Evaluate your key conversion pages, such as:
- Contact Us
- Submit Form
- Get a Quote
- Add to Cart
- Checkout Now
Ensure these pages are optimized for user experience and conversion. This includes clear calls to action, fast loading times, and mobile responsiveness. A/B testing can also be beneficial to determine which layouts and content drive the most conversions.
How can Build Ads help?
Here are our core values regarding when working with customers:
Collaborate
We work closely with our customers to understand their unique business goals, target audience, and marketing challenges. By fostering open communication and actively involving our customers in the process, we ensure that the final strategy aligns perfectly with their needs and expectations.
Concise
We understand that our customers’ time is valuable, which is why we strive to deliver concise and actionable recommendations. Our team of Google Ads experts distills complex data and insights into clear, easy-to-understand strategies that can be quickly implemented. We focus on the most impactful tactics, cutting out the noise, and providing our customers with a streamlined path to success.
Control
We empower our customers with the knowledge and tools they need to check, adjust, and improve their campaigns as their business evolves. Our transparent reporting and regular check-ins ensure that our customers have a deep understanding of their campaign performance and can make informed decisions to drive even better results.
Our Process
Set a Meeting
This is the first step to discuss your advertising goals and needs. We’ll learn about your business, target audience, and budget.
Milestone: Meeting is scheduled and confirmed.
Deliverable: Meeting agenda
Create a Plan
Based on the initial consultation, we’ll develop a Google Ads campaign strategy for you to review and approve.
Milestone: Review and approve the proposed Google Ads strategy.
Deliverable: Google ads proposal
Launch
Once the plan is approved, we’ll set up your Google Ads account, build your campaigns, and launch your ads.
Milestone: Running Google Ads Campaign
Deliverable:Google Ads campaign launched.
Report
We’ll track the performance of your campaigns and provide you with regular reports.
Milestone: Google Ads performance review
Deliverable:Google Ads Performance Report
Ready to start ?
Get in touch with Builds Ads today!
Our Certification
Google Search Ad 360 Certification
Google Display and Video 360 Certification
Google Ads Video Certification
Google Ads Display Certification
Google Shopping Ads certification
Google Ads Apps Certification
Case study
Explore our portfolio of successful projects created into a case study, showcasing our diverse industries and tangible results. See how we help businesses thrive in the digital landscape.
How long before I see results of my investment in Google Ads?
0 Day(s)
Initial Setup
Successfully Launch of the Google Ads Campaign.
1-7 Day(s)
Initial Learning Phase
After you start your campaign, Google Ads needs about 7 days to gather data and optimize your ad delivery. During this week, you might not see much activity as the system figures out the best way to show your ads.
2-4 Week(s)
Early signs of Performance
Within the first month, you may start seeing some initial results. However, significant leads or conversions usually take longer. Most experts say you will see noticeable engagement in about 2 to 4 weeks, with more substantial results often appearing after around 90 days (about 3 months) of running your campaign. This period allows Google to collect enough data to fine-tune your ads.
1-3 Month(s)
Full Campaign Maturity
It typically takes up to three months (3 months) or longer for a campaign to fully mature. During this period, you can adjust your strategy based on performance data but avoid making major changes that might reset the learning phase. This gradual approach helps your campaign reach its full potential.
How can I measure the success of my Google Display Ads campaigns?
To effectively measure the success of your Google Ads campaigns against your investment, you should focus on several key metrics and methodologies that provide insights into performance and return on investment (ROI).
Key Metrics
- Click-Through Rate (CTR): CTR is the percentage of people who click on an ad after seeing it. This metric shows how often people click on your ad after seeing it. The formula is:
CTR= number of clicks ÷ number of Impressions x 100%
Example: If an ad was shown 10,000 times and received 200 clicks, the CTR would be:
CTR= 200 Clicks ÷ 10,000 impressions x100%= 2%
Note: A higher CTR suggests that your ad is relevant to the audience.
2. Conversion Rate: The Conversion Rate measures the percentage of users who take a desired action after clicking your ad, such as making a purchase or signing up for a newsletter. The formula is:
Conversion rate= Number of Conversion÷ Number of click or Visitors X 100%
Example: If 500 people clicked on your ad, and 25 made a purchase, the conversion rate would be:
Conversion rate= 25 purchases÷ 500 People x 100% = 5%
Note: A high conversion rate indicates effective ad targeting and messaging.
3. Cost per click (CPC): CPC is the amount you pay for each click on your ad. Monitoring CPC helps evaluate the efficiency of your ad spending. The formula is:
CPC= Total cost of the campaign ÷ Total number of clicks
Example: If you spent $300 on a campaign and received 1,000 clicks, the CPC would be:
CPC= $300÷ 1000 Clicks= $0.30
4. Cost per acquisition (CPA): CPA is the cost associated with acquiring a customer. Knowing your CPA helps you determine if your ad spend aligns with your campaign budget per acquired customer. The formula is:
CPA= Total Cost÷ Number of Conversion
Example: If you spent $500 on a campaign and acquired 25 customers, the CPA would be:
CPA= $500÷ 25=$20 dollars per customer.
Note:CPA should be lower than the profit generated by each customer.
5. Return on Ad Spend (ROAS): This metric calculates the revenue generated for every dollar spent on advertising. It helps assess the profitability of your campaigns. The formula is:
ROAS= Revenue from Ads ÷ Cost of Ads
Revenue from Ads: The total revenue generated from your advertising campaigns.
Cost of Ads: The total amount spent on the ads.
Example: If you made $10,000 in revenue from ads and spent $2,000 on those ads, ROAS would be:
ROAS=$10,00÷2,000=$5.
Note:This means you earned $5 for every $1 spent on advertising.
Got Questions? We Have Answers.
Discover answers to frequently asked questions about our services and how Build ads can drive your business forward in the digital age.
Q: How much does it cost to run a Google Ads campaign?
A: The cost varies based on your budget and the competitiveness of your keywords. You can control spending through daily or monthly budget caps.
Q: How do I know if my Google Ads campaign will be successful?
A: Success can be measured through various metrics such as clicks, impressions, conversion rates, and overall ROI.
Q: Do I need to provide the keywords for my campaigns?
A: We conduct thorough keyword research to identify relevant keywords with high search volume and low competition. However, your input is valuable! Feel free to provide any industry-specific keywords or competitor terms you’d like us to target in your campaigns.
Q: What happens if I don’t have any experience with Google Ads?
A: No worries! That’s what we’re here for. We’ll guide you through the entire process, from initial strategy development to campaign launch and ongoing optimization. We’ll provide regular reports and explain campaign performance data in an easy-to-understand manner.
Q: Do I need to be a Google Ads certified professional to manage my campaigns?
A: While not needed, having a Google Ads certification proves a prominent level of ability in using the platform and can give you peace of mind that your campaigns are being managed by an expert.
Contact Us!
Thank you for your interest with BuildAds! Please complete this form to discuss how we can help you.
Kristofer Lazona
Build Ads Agency Partner
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