Google Ads Display
Increase your brand recognition and drive traffic to your website with Google Display Ads, a powerful advertising platform that displays visual ads like images or videos across websites and apps in the Google Display Network.
What is Google Display Ads?
Google Display Ads are a type of online advertising that allows businesses to promote their products or services across the Google Display Network (GDN). This network includes millions of websites, apps, and Google-owned properties such as YouTube and Gmail.
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When do business use Google Display Ads?
Businesses should consider using Google Display Ads in various scenarios to enhance their marketing efforts and achieve specific objectives.
Brand Awareness
It allows businesses to reach audience across millions of websites and apps to familiarize potential customers with your brand.
Targeted Audience
Google Display ads offer advanced targeting options to reach Google users based on demographics, interests, and online behaviors.
Retarget Opportunity
You can show ads to users who have shown interest but did not buy. Reminding them of your products or services, and complete their purchase.
What do we need to prepare before running a Google Ads Display campaign?
- Create a Google ads account if you do not already have one.
- Add your business details, including name, address, and contact information.
- Add your main contact persons that will be responsible for the campaign details and billing details.
High-Quality Ads: Create engaging, visually appealing display ads that align with your brand and messaging. This includes choosing the right images, colors, and copy.
Ad Formats: Prepare your ads in the various formats supported by Google Display Network, such as responsive ads, image ads, and HTML5 ads.
Evaluate your key conversion pages, such as:
- Contact Us
- Submit Form
- Get a Quote
- Add to Cart
- Checkout Now
Ensure these pages are optimized for user experience and conversion. This includes clear calls to action, fast loading times, and mobile responsiveness. A/B testing can also be beneficial to determine which layouts and content drive the most conversions.
- Set Up Tracking: Implement conversion tracking to measure the impact of your display ad campaigns on your business goals.
- Define KPIs (key performance indicators): Decide the key performance indicators (KPIs) you will use to measure success, such as click-through rate, conversion rate, and return on ad spend
How can Build Ads help?
At Build Ads, we have a team of experts who can help you with every aspect of preparing and improving your Google Display Ad campaigns:
- Creative Development: Our designers can create high-quality, eye-catching display ads that align with your brand and resonate with your target audience.
- Landing Page Optimization: We will review your landing pages and make recommendations to improve their conversion rate, including testing different variations.
- Audience Targeting: Our team will help you define your target audience, create custom audience lists, and improve your targeting for better performance.
- Bidding and Budget: Our experts will help you decide the best bidding strategy and budget allocation to achieve your campaign goals.
- Tracking and Measurement: We will implement robust tracking and reporting to measure the impact of your display ad campaigns and make data-driven optimizations.
Our Process
Set a Meeting
This is the first step to discuss your advertising goals and needs. We’ll learn about your business, target audience, and budget.
Milestone: Meeting is scheduled and confirmed.
Deliverable: Meeting agenda
Create a Plan
Based on the initial consultation, we’ll develop a Google Ads campaign strategy for you to review and approve.
Milestone: Review and approve the proposed Google Ads strategy.
Deliverable: Google ads proposal
Launch
Once the plan is approved, we’ll set up your Google Ads account, build your campaigns, and launch your ads.
Milestone: Running Google Ads Campaign
Deliverable:Google Ads campaign launched.
Report
We’ll track the performance of your campaigns and provide you with regular reports.
Milestone: Google Ads performance review
Deliverable:Google Ads Performance Report
Ready to start a Project?
Get in touch with Builds Ads today!
How long before I see results of my investment in Google Ads?
0 Day(s)
Initial Setup
Successfully Launch of the Google Ads Campaign.
1-7 Day(s)
Initial Learning Phase
After you start your campaign, Google Ads needs about 7 days to gather data and optimize your ad delivery. During this week, you might not see much activity as the system figures out the best way to show your ads.
2-4 Week(s)
Early signs of Performance
Within the first month, you may start seeing some initial results. However, significant leads or conversions usually take longer. Most experts say you will see noticeable engagement in about 2 to 4 weeks, with more substantial results often appearing after around 90 days (about 3 months) of running your campaign. This period allows Google to collect enough data to fine-tune your ads.
1-3 Month(s)
Full Campaign Maturity
It typically takes up to three months (3 months) or longer for a campaign to fully mature. During this period, you can adjust your strategy based on performance data but avoid making major changes that might reset the learning phase. This gradual approach helps your campaign reach its full potential.
How can I measure the success of my Google Display Ads campaigns?
To effectively measure the success of your Google Ads campaigns against your investment, you should focus on several key metrics and methodologies that provide insights into performance and return on investment (ROI).
Key Metrics
- Click-Through Rate (CTR): CTR is the percentage of people who click on an ad after seeing it. This metric shows how often people click on your ad after seeing it. The formula is:
CTR= number of clicks ÷ number of Impressions x 100%
Example: If an ad was shown 10,000 times and received 200 clicks, the CTR would be:
CTR= 200 Clicks ÷ 10,000 impressions x100%= 2%
Note: A higher CTR suggests that your ad is relevant to the audience.
2. Conversion Rate: The Conversion Rate measures the percentage of users who take a desired action after clicking your ad, such as making a purchase or signing up for a newsletter. The formula is:
Conversion rate= Number of Conversion÷ Number of click or Visitors X 100%
Example: If 500 people clicked on your ad, and 25 made a purchase, the conversion rate would be:
Conversion rate= 25 purchases÷ 500 People x 100% = 5%
Note: A high conversion rate indicates effective ad targeting and messaging.
3. Cost per click (CPC): CPC is the amount you pay for each click on your ad. Monitoring CPC helps evaluate the efficiency of your ad spending. The formula is:
CPC= Total cost of the campaign ÷ Total number of clicks
Example: If you spent $300 on a campaign and received 1,000 clicks, the CPC would be:
CPC= $300÷ 1000 Clicks= $0.30
4. Cost per acquisition (CPA): CPA is the cost associated with acquiring a customer. Knowing your CPA helps you determine if your ad spend aligns with your campaign budget per acquired customer. The formula is:
CPA= Total Cost÷ Number of Conversion
Example: If you spent $500 on a campaign and acquired 25 customers, the CPA would be:
CPA= $500÷ 25=$20 dollars per customer.
Note:CPA should be lower than the profit generated by each customer.
5. Return on Ad Spend (ROAS): This metric calculates the revenue generated for every dollar spent on advertising. It helps assess the profitability of your campaigns. The formula is:
ROAS= Revenue from Ads ÷ Cost of Ads
Revenue from Ads: The total revenue generated from your advertising campaigns.
Cost of Ads: The total amount spent on the ads.
Example: If you made $10,000 in revenue from ads and spent $2,000 on those ads, ROAS would be:
ROAS=$10,00÷2,000=$5.
Note:This means you earned $5 for every $1 spent on advertising.
Case study
Explore our portfolio of successful projects created into a case study, showcasing our diverse industries and tangible results. See how we help businesses thrive in the digital landscape.
Our Google Ads services
Here are is a list of our other Google Ads Services:
Google Search Ads: Reach new leads across Search, Display, YouTube, Gmail, and Maps with a single campaign to monitor
Google Display Ads: Capture attention with visually engaging ads. Build brand awareness and reach new audiences to grow your audience.
Google Video Ads: Tell your brand story and connect with viewers on YouTube, Youtube shorts and other google partner websites. Generate leads, with video ad.
Google Remarketing Ads: Capture attention with visually engaging ads. Build brand awareness and reach new audiences to grow your audience.
Google Performance Max: PMax leverages Google’s AI (Artificial Intelligence) to display your ads across Search, Display, YouTube, Gmail, Maps, and Discover.
Google Demand Gen Ads: Capture attention with visually engaging ads. Build brand awareness and reach new audiences to grow your audience.
Got Questions? We Have Answers.
Discover answers to frequently asked questions about our services and how Build ads can drive your business forward in the digital age.
Q: How do I create effective Google Display Ads?
A: To create effective Google Display Ads, follow these best practices:
- Use high-quality, relevant images that focus on your product or service
- Avoid using logos with unsupported aspect ratios or colorful backgrounds
- Write clear, compelling headlines and descriptions that highlight your offer
- Include prices, promotions, or exclusives to attract potential customers
Ensure your landing page is relevant and provides a good user experience.
Determine the right specifications for creating your Display ads. Google Rich Media Gallery
Q: How can I target my Google Display Ads effectively?
A: Google Display Ads offer various targeting options to reach your desired audience:
Placement targeting: Choose specific websites or apps to display your ads on.
Contextual targeting: Show ads on websites related to your product or service.
Interest-based targeting: Reach users based on their browsing history and interests.
Remarketing: Target users who have previously interacted with your website or app.
Demographic targeting: Show ads to specific age groups, genders, or household incomes.
Q: How can I optimize my Google Display Ads campaigns?
A: To optimize your Google Display Ads campaigns, consider the following strategies:
- Allocate more budget to high-performing campaigns and pause underperforming ones
- Regularly review and refine your targeting options based on performance data
- Test different ad creatives, headlines, and descriptions to find what resonates best
- Ensure your landing pages are optimized for conversions
- Monitor your campaigns and adjust based on key metrics like CTR and CPA
Q: What are the most popular Google Display Ad sizes?
A: Some of the most popular Google Display Ad sizes are:
320×50 – Mobile banner
300×250 – Inline rectangle
728×90 – Leaderboard
160×600 – Wide skyscraper
Q: How can I use Remarketing audiences to boost my Google Display Ads?
A: Using remarketing audiences effectively can significantly boost your Google Display Ads campaigns. Here’s how to leverage this powerful feature:
1. Segment Your Audiences
Not all visitors to your site have the same intent. Segment your audience based on their behavior, such as:
- Engagement Levels: Differentiate between high-engagement users (e.g., those who spent significant time on your site) and casual visitors. Craft unique messaging for each group to enhance conversions
- Page Visits: Create segments for users who visited specific product pages or blog posts. Tailor your ads to reflect their interests, increasing relevance and engagement.
2. Utilize Google Analytics
Integrate Google Analytics with your Google Ads account to create detailed remarketing lists. You can define audiences based on various metrics, such as:
- Session Duration: Target users who spent more time on your site, indicating higher interest.
- Specific Actions: Focus on users who added items to their cart but did not complete the purchase, allowing you to serve tailored ads encouraging them to finalize their transactions.
Contact Us!
Thank you for your interest with BuildAds! Please complete this form to discuss how we can help you.
Kristofer Lazona
Build Ads Agency Partner
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