Google SEO
Improve your website’s visibility and ranking on search engine results pages (SERPs) to increase online leads and drive more conversions.
What is Google SEO?
Google SEO (Search Engine Optimization) is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine, specifically Google. The goal is to increase organic (non-paid) traffic to a website, making it more accessible and appealing to users searching for relevant information, products, or services.
Contents
Why do businesses improve Google SEO?
Businesses need Google SEO (Search Engine Optimization) to enhance their online visibility, attract organic traffic, and ultimately drive conversions and sales. Here’s how SEO contributes to these goals:
Targeted traffic
Businesses can target specific keywords that potential customers are searching for. This approach ensures that the traffic driven to the website is relevant, increasing the likelihood of conversions.
Improved Content visibility
By optimizing content for search engines, businesses can ensure that their valuable content reaches the right audience which can significantly boost CTR and drive more traffic to the site.
Long Terms Results
Unlike paid advertising, which stops generating traffic once the budget is exhausted, a well-optimized website can continue to attract visitors over time, providing ongoing sales opportunities.
Building Authority
Business is focused on becoming an authority in its niche, implementing an SEO strategy is crucial. This involves creating high-quality, informative content that resonates with the target audience, which can lead to increased traffic and brand trust.
Sudden Drop in Rankings
If there is a significant drop in search engine rankings, it may be a sign that their current SEO practices are not effective or another algorithm update. Investing in proper SEO can help regain lost visibility and maintain a competitive edge.
Lack of Qualified Leads
If a business websites does get enough leads, it might be due to less website traffic or misalignment between user expectations and website content. SEO can help attract more qualified visitors who are searching for the specific products or services offered.
Our Google SEO services
Website Audit
Check the website performance and to improve lead generation with Google SEO!
On Page SEO
We’ll fine-tune your website’s pages and content to improve search rankings and generate more leads!
Local SEO
Optimize your Google My Business listings to help your business rank higher in local searches!
Content Strategy
Create a series of content that attracts audiences and leads to your website!
Competitor Analysis
Identify Competitors strategies, keywords, and provide insights to help you outrank them!
Link Building
Develop a link-building strategy to improve your website’s authority and search ranking!
What do we need to prepare before running a SEO campaign?
Key topics and pages to rank for
Getting key priority topics and keywords is essential for making progress on an SEO campaign. It may be a business segment that has a lot of good opportunity .
- Guiding Content Strategy: Identifying priority topics and keywords helps shape the content strategy. This ensures that the content created is relevant to what potential customers are searching for, increasing the chances of attracting organic traffic.
- Improving Relevance and Authority: Focusing on specific topics allows businesses to create comprehensive content that covers various aspects of those topics. This approach not only enhances the relevance of the content but also establishes the website as an authority in that niche, which is crucial for ranking higher in search results.
- Aligning with User Intent: Understanding the keywords and topics that resonate with the target audience helps in aligning content with user intent. This is vital as Google’s algorithms increasingly prioritize content that meets user needs and provides valuable information.
Conduct keyword research
Identify the most relevant and high-intent keywords for your business. Perform thorough keyword research to understand what terms your target audience is searching for. This will help you create content that aligns with user intent and improves your chances of ranking for those keywords.
Content
Compile a list of all existing content on your website. This should include:
- Blog posts
- Landing pages
- Product descriptions
- Any multimedia content
This inventory will help identify which pages need optimization or updating to incorporate relevant keywords. We also check the page elements such as title tags, meta descriptions, hader tags, and internal links. Ensure that each page is user-friendly and optimized for search engines. This includes using descriptive URLs and ensuring that your content is easy to read and navigate.
Performance Tracking
Create or have access tools like Google Analytics and Google Search Console to easily monitor your SEO performance. Track key metrics such as organic traffic, keyword rankings, and conversion rates to evaluate the success of your campaign and make data-driven adjustments as needed.
How can Build Ads help?
Here are our core values regarding when working with customers:
Collaborate
We work closely with our customers to understand their unique business goals, target audience, and marketing challenges. By fostering open communication and actively involving our customers in the process, we ensure that the final strategy aligns perfectly with their needs and expectations.
Concise
We understand that our customers’ time is valuable, which is why we strive to deliver concise and actionable recommendations. Our team of Google Ads experts distills complex data and insights into clear, easy-to-understand strategies that can be quickly implemented. We focus on the most impactful tactics, cutting out the noise, and providing our customers with a streamlined path to success.
Control
We empower our customers with the knowledge and tools they need to check, adjust, and improve their campaigns as their business evolves. Our transparent reporting and regular check-ins ensure that our customers have a deep understanding of their campaign performance and can make informed decisions to drive even better results.
Our Process
Set a Meeting
We’ll discuss your priority business goals, target audience, and current Google SEO efforts. We’ll also Identify Priority Pages (Home, Services, contact us, about us, conversion pages to optimize
Milestone: The meeting is scheduled and confirmed.
Deliverable: Meeting agenda
Create a Plan
Based on the initial consultation and website analysis, we’ll develop a customized SEO strategy plan .This plan will Identify specific priority key topics and pages to Increase page Ranking and authority on the Keywords.
Milestone: Review and approve the proposed SEO strategy.
Deliverable: Google SEO proposal
Launch
Once the plan is approved, we’ll begin implementing the SEO strategy. This may involve optimizing website content, addressing technical SEO issues, creating content, and building backlinks.
Milestone: SEO Strategy Implementation
Deliverable:Implementation Timeline.
Report
We’ll track the performance of your Google SEO efforts, analyze website traffic data, and monitor keyword rankings. We’ll provide you with regular progress reports and identify opportunities for further optimization.
Milestone: SEO performance review
Deliverable:SEO Performance Report
Ready to start a Project?
Get in touch with Builds Ads today!
Our Certification
Search Engine Optimization(SEO)
Digital Strategy and Business Opportunity
Advance Search engine Optimization
Digital marketing strategy and planning
Digital Marketing Specialization
Optimizing Website for Google Search
Case study
Explore our portfolio of successful projects created into a case study, showcasing our diverse industries and tangible results. See how we help businesses thrive in the digital landscape.
How long before I see results of my investment in Google SEO?
0 Day(s)
Project Launch
Successfully Launch of the Google SEO Campaign.
1-3 Month(s)
Initial Results Phase
In the early stages, you may notice some quick wins, such as improved keyword and minor traffic increases. However, substantial changes in rankings and traffic usually take longer as SEO involves ongoing optimization and content creation.
3-6 Month(s)
Medium-Term Results
By this period, you should start seeing more noticeable improvements in organic traffic and keyword rankings. This is when new and optimized content begins to gain traction, and your backlink profile starts to enhance your site’s authority.
6-12 Month(s)
Long Term Results
Significant and sustained improvements in organic traffic and lead generation typically become evident in this timeframe. Consistent efforts in content production, on-page optimization, and link building will contribute to more stable rankings and increased traffic.
How can I measure the success of my Google SEO campaigns?
To effectively measure the success of your Google Ads campaigns against your investment, you should focus on several key metrics and methodologies that provide insights into performance and return on investment (ROI).
Key Metrics
- Organic Traffic: This is the primary indicator of SEO success, reflecting how many visitors come to your site through unpaid search results. Increased organic traffic signifies effective SEO strategies and improved visibility in search engines.
Organic Traffic = Total Visits from Organic Search
Example
If your website receives 1,000 visits in a month and 600 of those visits are from organic search, your organic traffic is:
Organic Traffic=600
Note: It reflects the effectiveness of your keyword targeting, content quality, and overall visibility in search engines.
2. Keyword Rankings: Tracking where your pages rank for targeted keywords is crucial. It directly relates to your visibility in search results and can indicate the effectiveness of your optimisation efforts.
Keyword Ranking: Position of the Keyword in Search Results
Example:
If you are targeting the keyword “best running shoes” and your website ranks 5th on Google’s search results, your keyword ranking is:
Keyword Ranking=5
Note: A higher ranking typically leads to increased organic traffic.
3. Click-Through Rate (CTR): This metric indicates the percentage of users who click on your site after seeing it in search results. A higher CTR suggests that your titles and descriptions are compelling and relevant to users’ searches.
CTR = number of clicks÷ number of impressions x 100%
Example
If your page received 1,000 impressions and 50 users clicked on your link, your CTR is:
CTR = (50 ÷ 1000) × 100 = 5%
Note: A higher CTR suggests that users find your listing relevant to their search queries, which can improve your rankings over time.
4. Conversion Rate: Measuring the percentage of visitors who complete desired actions (such as making a purchase or signing up) helps assess the effectiveness of your SEO in driving not just traffic but also valuable interactions.
Conversion Rate = (Total Visitors ÷ Total Conversions) × 100
Example
If your website had 500 visitors in a month and 25 of those visitors completed a desired action (e.g., making a purchase), your conversion rate is:
Conversion Rate = (500 ÷ 25) × 100 = 5%
Note:A higher conversion rate indicates that your content and user experience are aligned with user intent.
Got Questions? We Have Answers.
Discover answers to frequently asked questions about our services and how Build ads can drive your business forward in the digital age.
Q: Do I need to continuously work on SEO?
A: Yes, you need to continuously work on SEO for your website. Ongoing SEO is crucial for maintaining and improving your website’s visibility and rankings in search engine results.
Search engine algorithms are constantly evolving. Major search engines like Google update their algorithms hundreds of times per year to provide better user experiences. Continuously optimising your website helps it adapt to these changes and maintain its rankings.
Competition is always active. Your competitors are likely continuously updating their websites, creating fresh content, and building backlinks. If you stop optimising your website, you risk losing your hard-earned rankings to competitors..
Q: How often does Google update its search algorithm?
A: Google updates its search algorithm on a regular basis, with major updates happening several times a year. These updates can have significant impacts on search engine rankings and website visibility. It is important for SEO professionals to stay up to date on the latest algorithm changes and adjust their strategies accordingly.
Q: What are the most important Google ranking factors?
A: The specific details of Google’s ranking algorithm are closely guarded, but some of the most principal factors include content quality and relevance, website authority and trustworthiness, keyword optimization, technical website health (e.g., site speed, mobile friendliness), backlink profile, and user experience signals (e.g., bounce rate, time on site).
Q: What are the main types of SEO?
A: The main types of SEO are:
Technical SEO: Ensuring a website is accessible to search engines and provides a good user experience.
On-page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic.
Off-page SEO: Building authority and relevance through external signals, such as backlinks and social shares.
Q: Can I do SEO myself or do I need to hire an expert?
A: While it’s possible to do SEO yourself, especially for small websites, hiring an SEO expert or agency can be beneficial for larger websites or those in highly competitive industries. Experts have the knowledge and tools to develop and implement effective SEO strategies.
Contact Us!
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Kristofer Lazona
Build Ads Agency Partner
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