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Competitor Analysis

Competitor Analysis

Competitor Analysis is a strategic process that involves researching and evaluating the strengths and weaknesses of your competitors within your industry. This analysis helps businesses understand their competitive landscape, identify market trends, and uncover opportunities for growth and differentiation.

Build Ads Competitor Analysis

What do we need to prepare before doing a competitor analysis? 

Goals
Competitor
Data
Content Audit

Create a List

Make a list of both direct and indirect competitors. Direct competitors offer similar products or services to the same target audience. Indirect competitors may not be in the exact same market but still compete for customer attention and spending.

Direct Competitors: Identify businesses that offer similar products or services and target the same audience.

Indirect Competitors: Consider businesses that provide different products but compete for the same customer budget.

Substitute Competitors: Recognize alternatives that customers might choose instead of your offerings.

Compile and Organize Data

Create a Competitive Analysis Report: Summarize your findings in a clear and structured report that highlights key insights, comparisons, and actionable recommendations.

Analyze Competitors’ Offerings

Assess Online Presence

Identify Market Share and Trends

Analyze Your Top Performing Content: Review your website analytics to see which pages and content get the most traffic, engagement, and conversions. Look for patterns in the topics that resonate most with your audience.

Evaluate Content Quality: Assess the quality and relevance of your content. Consider the following questions:

  • Is the content up-to-date and accurate?
  • Does it align with your current brand voice and messaging?
  • Is it engaging and valuable to your target audience?
  • Does it meet SEO best practices, including keyword optimization and meta tags?

Identify Gaps and Opportunities: Look for content gaps where additional information or topics could benefit your audience. Identify opportunities for repurposing existing content into different formats (e.g., turning a blog post into a video) or updating outdated content to improve its relevance.

How long before I see results of my investment in Google SEO?

Initial Results Phase

Long Term Results

Completed Works