On Page SEO
On page SEO refers to the practice of optimizing individual web pages to rank higher in search engines and drive more relevant traffic to your website. It focuses on the content of a page that can be controlled and optimized.
What is ON page SEO?
On-page SEO refers to the practice of optimizing individual web pages to improve their search engine rankings and drive organic traffic. This involves aligning various elements on the page with specific keywords and ensuring that the content meets user intent.
Contents
Key Components of On-Page SEO
- Content Optimization:
- The content on the page should be relevant, valuable, and engaging to users. This includes using targeted keywords naturally throughout the text, addressing user intent, and ensuring the content is comprehensive and informative.
- Title Tags and Meta Descriptions:
- Title tags serve as the headline for search results and should include primary keywords. Meta descriptions provide a brief summary of the page content and should be enticing to encourage clicks.
- Headings and Subheadings:
- Proper use of headings (H1, H2, H3, etc.) helps structure the content, making it easier for both users and search engines to understand the main topics of the page.
- URL Structure:
- URLs should be clean, descriptive, and include relevant keywords. A well-structured URL improves user experience and helps search engines understand the content of the page.
- Internal Linking:
- Linking to other relevant pages within your website helps distribute page authority and improves navigation, which can enhance user engagement and retention.
- Image Optimization:
- Images should be optimized with descriptive file names and alt text to improve accessibility and help search engines understand the context of the images.
When do business use On Page SEO?
Businesses use on-page SEO to enhance their website’s visibility in search engine results, improve user experience, and drive conversions and sales. Here is a look at why on-page SEO is essential and how it contributes to achieving business goals:
Identify Content gaps
Get an analysis of a website’s current rankings that need improvement. Ex: keyword usage, content quality to improve content reach.
Improve Rankings
When you improve your content your search engine rankings go up. Higher rankings in search results can lead to more organic visitors going to your website.
Increase Website Traffic
Better-targeted keywords, results in to more visitors to that translate to more potential leads that can come to the website and submit a form.
Relevant Traffic
The website should rank for keywords that are highly relevant to its content and audience. This will engage visitors better.
Higher conversion
By improving the user experience, it makes it easier for visitors to complete desired actions, such as making a purchase.
Updated Content
Content quality and relevance build trust with visitors, which may lead to an increase in the number of leads every month.
What do we need to prepare before running a On Page SEO campaign?
Key Conversion pages
We will evaluate your key conversion pages, such as:
- Contact Us
- Submit Form
- Get a Quote
- Add to Cart
- Checkout Now
Label the content pages according to the following:
High-Performing Pages:Identify and analyze pages that currently attract the most traffic. Assess their content quality, keyword usage, and engagement metrics to understand what works well.
Underperforming Content: Look for pages that have low traffic or high bounce rates. Determine if the content is outdated, irrelevant, or poorly optimized, and consider strategies for improvement or consolidation.
Performance Tracking tools
We will create and have access to the following website analytics tools that help track the effectiveness of your SEO campaigns. This involves adding tracking tags to your website to check actions like clicks, purchases, and sign-ups.
- Google Analytics is a must-have for tracking website traffic, user behavior, and conversion metrics. It helps in understanding how users interact with the site, which is crucial for identifying areas for improvement.
- Google Search Console is a tool provides insights into how Google views your website, including indexing issues, search queries, and performance metrics. It is essential for monitoring the health of the site and identifying technical SEO issues.
Secure Content List
We will compile a list of all existing content on your website. This should include:
- Blog posts
- Landing pages
- Product descriptions
- Any multimedia content
This inventory will help identify which pages need optimization or updates.
How can Build Ads help?
We conduct a thorough examination of your website, covering critical aspects such as:
Content Quality:We evaluates the relevance and engagement of your content, identifying gaps and opportunities to enhance keyword targeting and user intent alignment.
Prioritized Recommendations:We clearly outline actionable steps to address identified issues, helping you focus on high-impact changes that can improve rankings and drive traffic.
Regular Audits: We recommend periodic audits to adapt to algorithm changes, ensuring your website remains compliant and competitive in search results.
Trend Analysis: We keeps you informed about emerging trends in SEO and digital marketing, enabling you to adjust your strategies proactively.
Our Process
Set a Meeting
We’ll discuss your priority business goals, target audience, and current Google SEO efforts. We’ll also Identify Priority Pages (Home, Services, contact us, about us, conversion pages to optimize
Milestone: The meeting is scheduled and confirmed.
Deliverable: Meeting agenda
Create a Plan
Based on the initial consultation and website analysis, we’ll develop a customized SEO strategy plan .This plan will Identify specific priority key topics and pages to Increase page Ranking and authority on the Keywords.
Milestone: Review and approve the proposed SEO strategy.
Deliverable: Google SEO proposal
Launch
Once the plan is approved, we’ll begin implementing the SEO strategy. This may involve optimizing website content, addressing technical SEO issues, creating content, and building backlinks.
Milestone: SEO Strategy Implementation
Deliverable:Implementation Timeline.
Report
We’ll track the performance of your Google SEO efforts, analyze website traffic data, and monitor keyword rankings. We’ll provide you with regular progress reports and identify opportunities for further optimization.
Milestone: SEO performance review
Deliverable:SEO Performance Report
Ready to start a Project?
Get in touch with Builds Ads today!
How long before I see results of my investment in Google SEO?
0 Day(s)
Project Launch
Successfully Launch of the Google SEO Campaign.
1-3 Month(s)
Initial Results Phase
In the early stages, you may notice some quick wins, such as improved keyword and minor traffic increases. However, substantial changes in rankings and traffic usually take longer as SEO involves ongoing optimization and content creation.
3-6 Month(s)
Medium-Term Results
By this period, you should start seeing more noticeable improvements in organic traffic and keyword rankings. This is when new and optimized content begins to gain traction, and your backlink profile starts to enhance your site’s authority.
6-12 Month(s)
Long Term Results
Significant and sustained improvements in organic traffic and lead generation typically become evident in this timeframe. Consistent efforts in content production, on-page optimization, and link building will contribute to more stable rankings and increased traffic.
How can I measure the success of my Google SEO campaigns?
To effectively measure the success of your Google Ads campaigns against your investment, you should focus on several key metrics and methodologies that provide insights into performance and return on investment (ROI).
Key Metrics
- Organic Traffic: This is the primary indicator of SEO success, reflecting how many visitors come to your site through unpaid search results. Increased organic traffic signifies effective SEO strategies and improved visibility in search engines.
Organic Traffic = Total Visits from Organic Search
Example:
If your website receives 1,000 visits in a month and 600 of those visits are from organic search, your organic traffic is:
Organic Traffic=600
Note: It reflects the effectiveness of your keyword targeting, content quality, and overall visibility in search engines.
2. Keyword Rankings: Tracking where your pages rank for targeted keywords is crucial. It directly relates to your visibility in search results and can indicate the effectiveness of your optimisation efforts.
Keyword Ranking: Position of the Keyword in Search Results
Example:
If you are targeting the keyword “best running shoes” and your website ranks 5th on Google’s search results, your keyword ranking is:
Keyword Ranking= 5
Note: A higher ranking typically leads to increased organic traffic.
3. Click-Through Rate (CTR): This metric indicates the percentage of users who click on your site after seeing it in search results. A higher CTR suggests that your titles and descriptions are compelling and relevant to users’ searches.
CTR = number of clicks÷ number of impressions x 100%
Example:
If your page received 1,000 impressions and 50 users clicked on your link, your CTR is:
CTR = (50 ÷ 1000) × 100 = 5%
Note: A higher CTR suggests that users find your listing relevant to their search queries, which can improve your rankings over time.
4. Conversion Rate: Measuring the percentage of visitors who complete desired actions (such as making a purchase or signing up) helps assess the effectiveness of your SEO in driving not just traffic but also valuable interactions.
Conversion Rate = (Total Visitors ÷ Total Conversions) × 100
Example:
If your website had 500 visitors in a month and 25 of those visitors completed a desired action (e.g., making a purchase), your conversion rate is:
Conversion Rate = (500 ÷ 25) × 100 = 5%
Note:A higher conversion rate indicates that your content and user experience are aligned with user intent.
Case study
Explore our portfolio of successful projects created into a case study, showcasing our diverse industries and tangible results. See how we help businesses thrive in the digital landscape.
Our Google SEO services
Here are is a list of our other Google SEO Services:
Website Audit: comprehensive analysis aimed at evaluating a website’s performance, structure, and content to improve search engine
ON Page SEO: improving individual web pages to improve their search engine rankings and drive organic traffic.
Local SEO: focuses on enhancing a website’s ranking in search engines for location-based queries.
Content Strategy: is a comprehensive approach to planning, creating, and distributing content that resonates with your target audience.
Competitor Analysis: is a strategic process that involves researching and evaluating the strengths and weaknesses of your competitors within your industry
Link Building: is the process of obtaining links from external websites that lead back to your site. This practice is essential for improving your site’s authority and visibility in search engine results pages (SERPs).
Got Questions? We Have Answers.
Discover answers to frequently asked questions about our services and how Build ads can drive your business forward in the digital age.
Q: What are the most important pages to improve for On-page SEO?
A: The most important pages to improve are:
Blog posts – improve top performing posts driving organic traffic.
Homepage – improve for brand name and high-level keywords.
Service/product pages – improve for specific offerings.
Top landing pages – improve for keywords they already rank for.
About Us page – proves ability, authoritativeness, and trustworthiness (E-A-T).
Q:Why is On-page SEO important?
A: On-page SEO is crucial because it helps search engines understand the content and context of your web pages. By optimizing these elements, you can improve your chances of ranking higher in search results, which leads to increased visibility and traffic.
Q: What are the key elements of On-page SEO?
A:The key elements of On-page SEO include:
- Quality Content: Relevant and engaging content that meets user intent.
- Title Tags and Meta Descriptions: Optimized tags that accurately describe page content and include target keywords.
- Header Tags: Properly structured headings (H1, H2, H3) that organize content and improve readability.
- URL Structure: Clean and descriptive URLs that include relevant keywords.
Internal Linking: Links to other relevant pages within your site to enhance navigation and distribute page authority.
Q: Can On-page SEO improve my website’s conversion rates?
A: Yes, an effective On-page SEO can enhance user experience, making it easier for visitors to navigate your site and find relevant information. This can lead to higher engagement and increased conversion rates, as users are more likely to complete desired actions.
Q: Should I hire an SEO expert for On-page optimization?
A: While businesses can conduct their own On-page SEO, hiring an SEO expert can provide deeper insights and more effective strategies, especially for larger or more complex websites. An expert can help ensure that your site adheres to best practices and achieves optimal results.
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Kristofer Lazona
Build Ads Agency Partner
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